The Offer
Pricing tiers, discounts, services, and ICP. The what and the who.
Product offering overview
The new SaaS-only offer in plain language.
Marketer.com sells software. The package is the same for every customer: full access to the platform on a fixed-term contract priced by ad spend.
This module covers the offer itself, the contract terms, the discount structure, and the current ICP. Read it once. Reference it whenever a price comes up on a call.
Pricing tiers
Tier is set by the prospect’s typical monthly ad spend across Meta and Google combined. Verify the tier with one question:
“What’s your typical monthly ad spend across Meta and Google combined?”
Drop them into the matching tier. Quote the price. Do not list the other brackets out loud.
Standard pricing (monthly billing)
| Ad spend / month | Monthly | 3 months | 6 months | 12 months |
|---|---|---|---|---|
| Up to $10,000 | $600 | $1,800 | $3,600 | $7,200 |
| $10,000 to $50,000 | $1,000 | $3,000 | $6,000 | $12,000 |
| $50,000 to $100,000 | $1,500 | $4,500 | $9,000 | $18,000 |
| $100,000 to $250,000 | $2,000 | $6,000 | $12,000 | $24,000 |
| $250,000+ | $3,000 | $9,000 | $18,000 | $36,000 |
3-month is the contract minimum. 12-month is the default. Anything between (quarterly, half-year) is fine, just keep the monthly rate.
Upfront pricing (with discount)
Standard price → discounted price. The savings are real. Quote the discounted price.
| Ad spend / month | 6 months upfront −10% | 12 months upfront −20% |
|---|---|---|
| Up to $10,000 | save $360 | save $1,440 |
| $10,000 to $50,000 | save $600 | save $2,400 |
| $50,000 to $100,000 | save $900 | save $3,600 |
| $100,000 to $250,000 | save $1,200 | save $4,800 |
| $250,000+ | save $1,800 | save $7,200 |
Discount is only available on upfront payment. Monthly billing keeps the standard rate above. Always lead with 12 months upfront as the default goal.
Why ad-spend tiering
Pricing is on ad spend because it is the cleanest signal of how much marketing the brand is doing. Feature tiering creates uncertainty on calls. Spend tiering is simple and defensible.
Management Services (separate)
Custom pricing, starts at $7,000 / month.
Position only when:
- The prospect explicitly asks for hands-off ad operations
- They have $50k+ ad spend and no in-house operator
- Default mode is software-only. Do not bring up Management Services on every call.
Creative Services (Ember tier only)
Custom pricing, starts at $10,000 / month for 200 assets.
Hard rules:
- Available only as a separate paid track. Never bundled into a SaaS tier.
- 200 assets means 200 assets delivered. No fewer.
If a prospect asks why creatives are not included in the SaaS package: software is software, creative is creative. Bundling ties Marketer to performance and creates churn risk. Ember exists for the brands that want creative production at scale. The two products are sold separately on purpose.
ICP: who we pitch right now
Until May 17, 2026, Marketer is positioned exclusively for direct-to-consumer Shopify brands running paid ads on Meta and Google.
After May 17, additional integrations and features open up the addressable market. Until then, hold the line.
Strong fit
- E-commerce brand with a live Shopify store and order data flowing
- Active paid spend on Meta, Google, or both (any tier)
- Founder, head of marketing, or growth lead is the decision-maker on the call
Weak fit (do not push the call)
- Service businesses (agencies, consultants, SaaS, lead-gen)
- B2B with no Meta or Google motion
- Pre-revenue brands with no order data
- Brands not on Shopify